Getting Creative to Beat Big Tobacco

Teens are getting smarter than the tobacco companies. Empowering teens with information about how the big tobacco companies really work is dangerous for their business in a big way. Teens like to act the part of the rebel and make a scene. They are always told not to and they are reminded to listen to the people in charge. But if the people with the authority are the tobacco companies they better watch out because today's teens know what's going on. Teens are learning that they are being targeted by big tobacco companies and they are being pressured by advertisements directed to them.

Activities are being created that are giving teens a voice against tobacco companies. We have already talked about Kick Butts Day put on by the Campaign for Tobacco Free Kids and now I want to tell you about the Truth Campaign. This campaign is especially for teens. They get the word out in a way that is fresh, interesting and usually, very entertaining. The messages created by the Truth campaign will be ones that people remember for a long time. The marketing strategies of the Truth campaign are phenomenal. These ads and reaching people in a way that has never been explored before. A common tactic used by Truth, is to create a public display that will really get peoples attention, then they video tape it and make a commercial out of it. In this way they are able to reach people right there when they are doing and then they are also able to share that experience with thousands of viewers on television and the internet.

Here are some links to the creative commercials that have been created by this campaign. Check 'em out, I guarantee you'll like them!

Truth Campaign Videos
Jogger Commercial
Melting Moms
The Sunny Side of Truth